So, as Perez Hilton mentioned today, LEGO is aiming at making a reality based show.. Perez himself hates the idea; while I kinda think it could be cool. Not for me; but for the kiddies! IF it's done properly. LEGO is a great toy, my own personal favorite. Like all other consumer brands, they'll need to find their way in how to make the perfect blend of new-media platforms.. I'm wondering whether the who will be online, or if LEGO is working with a TV network to develop the idea? I see convergence possibilities here; web/toys/TV/mobile etc.. Could be fun!
See Perez Hiltons thoughts here
www.perezhilton.com/2009-10-24-of-all-the-terrible-ideas-for-a-reality-show
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