I've earlier held workshops on social media usage, statistics, trends and so forth. This time I'm in Essen, Germany, doing a workshop for some of the largest Germany companies; Time to include themes such as ROI in social media, crisis management in social media, what new roles will be important to undertake in companies, and how to buff the internal capacities to lay the path for new media marketing.. so many names.. wondering how long the term social media will last, and how many times I'll use that term myself in the workshop :-)
Anyhow; everybodys talking social media; but for companies, we need to establish ways of integrating it better; and how to get ROI in the process.
Monday, May 3, 2010
Wednesday, January 27, 2010
Frak off: Chuck once more connects to BSG!
>Chuck is just a bliss for all us nerds and nerd-herders!
Check out Sarah Walker in her Battlestar Galactica fan-shirt! As if we were not already blessed by the appearance of Tricia Helfer pole dancing in her strippers outfit.. www.spoilersguide.com/chuck/chuck-season-3-episode-5-chuck-vs-the-nacho-sampler-canadian-promo
check it out:
Check out Sarah Walker in her Battlestar Galactica fan-shirt! As if we were not already blessed by the appearance of Tricia Helfer pole dancing in her strippers outfit.. www.spoilersguide.com/chuck/chuck-season-3-episode-5-chuck-vs-the-nacho-sampler-canadian-promo
Friday, November 20, 2009
Journalists threatening blog-commentators?
Lots of newspapers are online; probably most of them by now. A lot give users/readers the possibility to comment on an article. This, as most of us who read these comments notice, often go far beyond good behaviour as users sometimes start throwing verbal arguments at each other.
However, should the journalists interfere and start threatening comments?
An article in Danish newspaper Politiken - well, the online version - crossed the line today.
The article is about a soup-café and how 2 volunteers have been given free soup every day for one month as a little experiment/ sales promotion. The experiment is going well - the volunteers have lost weight and feel healthier. There is no medical backup, but all in all it's a nice and fun little article, and I have no doubt about it's good intentions.
But a user questions the article's integrity, asking if it's a commercial or the newspaper was secretly paid to write such a nice article about the soup-café.
Here's where it gets bad; a journalist from the newpaper, Politiken, enters the discussion, and makes a less than subtle remark, that the user is slandering the newspaper, and that this is punishable! WHAT?
So, basically, instead of acknowledging the comment and adressing it properly, maybe simply saying that no payment was involved and that the newspaper just felt it was a good story, they hype the thing, jump into alarm-mode, and accuse a reader of slandering!?
The comments now excalate; several users point out to the journalist that his behaviour is no good etiquette, in return, the journalist just escalate the discussion.
Dangerous ground! Lots of journalists receive payment for writing stories; I don't think this one did, it's really just a cute little story; but can a user not ask? Or just question this without getting threatened? For me, this example demonstrates poor Web 2.0 journalistic behaviour; and the journalist most likely will make more people question his fears and less people want to comment if their comment is critical.
Web 2.0 journalism should be about honesty, integrity and transparency; if someone questions this, it's the journalist's responsability to simply address this in a proper, non-threatening way and not push it's users away.
http://ibyen.dk/restauranter/article838087.ece
However, should the journalists interfere and start threatening comments?
An article in Danish newspaper Politiken - well, the online version - crossed the line today.
The article is about a soup-café and how 2 volunteers have been given free soup every day for one month as a little experiment/ sales promotion. The experiment is going well - the volunteers have lost weight and feel healthier. There is no medical backup, but all in all it's a nice and fun little article, and I have no doubt about it's good intentions.
But a user questions the article's integrity, asking if it's a commercial or the newspaper was secretly paid to write such a nice article about the soup-café.
Here's where it gets bad; a journalist from the newpaper, Politiken, enters the discussion, and makes a less than subtle remark, that the user is slandering the newspaper, and that this is punishable! WHAT?
So, basically, instead of acknowledging the comment and adressing it properly, maybe simply saying that no payment was involved and that the newspaper just felt it was a good story, they hype the thing, jump into alarm-mode, and accuse a reader of slandering!?
The comments now excalate; several users point out to the journalist that his behaviour is no good etiquette, in return, the journalist just escalate the discussion.
Dangerous ground! Lots of journalists receive payment for writing stories; I don't think this one did, it's really just a cute little story; but can a user not ask? Or just question this without getting threatened? For me, this example demonstrates poor Web 2.0 journalistic behaviour; and the journalist most likely will make more people question his fears and less people want to comment if their comment is critical.
Web 2.0 journalism should be about honesty, integrity and transparency; if someone questions this, it's the journalist's responsability to simply address this in a proper, non-threatening way and not push it's users away.
http://ibyen.dk/restauranter/article838087.ece
Saturday, October 24, 2009
LEGO the reality show - love or hate?
So, as Perez Hilton mentioned today, LEGO is aiming at making a reality based show.. Perez himself hates the idea; while I kinda think it could be cool. Not for me; but for the kiddies! IF it's done properly. LEGO is a great toy, my own personal favorite. Like all other consumer brands, they'll need to find their way in how to make the perfect blend of new-media platforms.. I'm wondering whether the who will be online, or if LEGO is working with a TV network to develop the idea? I see convergence possibilities here; web/toys/TV/mobile etc.. Could be fun!
See Perez Hiltons thoughts here
www.perezhilton.com/2009-10-24-of-all-the-terrible-ideas-for-a-reality-show
See Perez Hiltons thoughts here
www.perezhilton.com/2009-10-24-of-all-the-terrible-ideas-for-a-reality-show
Friday, October 23, 2009
Battlestar Galactica; The Plan
Battlestar Galactica is one of those series where great narrative structure goes hand in hand with amazing visual effects. Add a little drama and mystery, and we've got a nice recipy for a cult TV show that got great ratings.
I must however say, that the latest installment, The Plan, was quite a dissapointment for me. To many HOWs and not enough WHYs. Dean Stockwell performed the Cavil character(s) splendidly, and on the visual level, it will probably be a treat to most fans.
The series itself had quite a few narrative loops - none too crazy - well, depending on how you see it, I mean, I'd still like a better explanation for Starbucks important other that "divine intervention". But all in all, I personally did not need 90 minutes of filler-unimportant information to sweep the narrative better together. Sure, they made up things as they went along; but the structure was always clear in the series; it had happened before and it would happen again. The circle was meant ( or doomed ) to be completed in the end as it did.
So, all good intentions aside; is the Plan just a cash-cow for the Cult fans? I really can't see it as a stand-alone.
I'd love to see more Battlestar stuff and movies; but this one looked and felt too much like a marketing-machine to me..
For a review including spoilers, see the link above or copy-paste from here:
http://th3tvobsessed.blogspot.com/2009/10/review-battlestar-galactica-plan.html
I must however say, that the latest installment, The Plan, was quite a dissapointment for me. To many HOWs and not enough WHYs. Dean Stockwell performed the Cavil character(s) splendidly, and on the visual level, it will probably be a treat to most fans.
The series itself had quite a few narrative loops - none too crazy - well, depending on how you see it, I mean, I'd still like a better explanation for Starbucks important other that "divine intervention". But all in all, I personally did not need 90 minutes of filler-unimportant information to sweep the narrative better together. Sure, they made up things as they went along; but the structure was always clear in the series; it had happened before and it would happen again. The circle was meant ( or doomed ) to be completed in the end as it did.
So, all good intentions aside; is the Plan just a cash-cow for the Cult fans? I really can't see it as a stand-alone.
I'd love to see more Battlestar stuff and movies; but this one looked and felt too much like a marketing-machine to me..
For a review including spoilers, see the link above or copy-paste from here:
http://th3tvobsessed.blogspot.com/2009/10/review-battlestar-galactica-plan.html
Cult TV history
Today, Star Trek is most likely the most famous of all cult television series, but it was far from the first. 1950s series Quatermass and 1960s series Dr. Who and The Avengers were among the first to achive this status. The original series of Star Trek was cancelled due to low ratings after just three seasons. But the series still continued to generate revenue as local tv stations showed the 79 episodes over and over again while fans increased in size. In 1979 the first of to date 11 Star Trek movies was released - and in 1987 the tv series Star Trek: The Next Generation was born.
Later, three more series were added to the franchise. Star Trek once and for all helped to open the eyes of tv executives towards the vast cult television audience potential - and many tv networks have since begun to create tv shows with the full intention of branding them as ”cult tv” even before they are first aired. This was the case with Twin Peaks, The X-Files, Red Dwarf and even The Simpsons, just to name a few. And it is the case with Lost, a television series which will be be further presented and explored in this essay.
The days when cult tv was an odd phenomena shared only by a small group of initiated are over.
ABC's Lost is one of many new tv series that operates within the borders of cult and mainstream. An interesting thought, given that it is Lost creator JJ Abrams who directed the latest Star Trek movie!
Later, three more series were added to the franchise. Star Trek once and for all helped to open the eyes of tv executives towards the vast cult television audience potential - and many tv networks have since begun to create tv shows with the full intention of branding them as ”cult tv” even before they are first aired. This was the case with Twin Peaks, The X-Files, Red Dwarf and even The Simpsons, just to name a few. And it is the case with Lost, a television series which will be be further presented and explored in this essay.
The days when cult tv was an odd phenomena shared only by a small group of initiated are over.
ABC's Lost is one of many new tv series that operates within the borders of cult and mainstream. An interesting thought, given that it is Lost creator JJ Abrams who directed the latest Star Trek movie!
Subscribe to:
Posts (Atom)