I've earlier held workshops on social media usage, statistics, trends and so forth. This time I'm in Essen, Germany, doing a workshop for some of the largest Germany companies; Time to include themes such as ROI in social media, crisis management in social media, what new roles will be important to undertake in companies, and how to buff the internal capacities to lay the path for new media marketing.. so many names.. wondering how long the term social media will last, and how many times I'll use that term myself in the workshop :-)
Anyhow; everybodys talking social media; but for companies, we need to establish ways of integrating it better; and how to get ROI in the process.
